How I think & solve.

Problem

A premium men's salon needed an online presence that matched the quality of its in-shop experience and converted walk-ins into recurring online bookings.

Process

Brand audit, photography direction, booking-first information architecture, and a custom design system inspired by editorial men's magazines. Built end-to-end with a focus on speed and trust.

Tools

• WordPress
• Custom Theme
• AI Imagery
• SEO
• Booking Integration

Outcome

A flagship digital storefront that drives online reservations, reduces no-shows with clear policy pages, and positions the salon as the city's premium destination.

Problem

A Brazilian family-and-civil-law attorney needed a trustworthy, modern website to attract local clients and showcase practice areas without feeling cold or corporate.

Process

Worked with the attorney on positioning, then designed a warm-yet-professional aesthetic. Built service pages, consultation scheduling, contact forms, and a responsive layout optimized for mobile traffic.

Tools

• Lovable
• AI Content
• Forms
• SEO
• Schema.org

Outcome

A professional firm presence that builds immediate trust, makes consultations one click away, and ranks for local family-law queries.

Problem

A paragliding company in Minas Gerais needed a website that captured the thrill of flight while making it dead simple to book a tandem experience.

Process

Led with aerial video storytelling, designed a booking-first homepage, organized flight packages, and built a streamlined reservation flow tuned for mobile-first travelers.

Tools

• Lovable
• Video
• Booking Flow
• Responsive Design
• SEO

Outcome

An immersive site that converts curious browsers into booked flights and ranks for paragliding-tourism queries in the region.