01 / Founder story · Brand leadership
I didn’t build a salon. I built an attraction.
Man Cave Salon
From a grooming service to a destination: building a brand, a team and a customer experience in Henderson.
Read Man Cave Salon case studySelected Work
Worlds built with intention.
A small, deliberate body of work. Each project is a complete world — identity, image, motion and the digital home it lives in.
Featured case studies · Geuzane Castro
Brand. Product. Creative direction.
02 / AI salon platform · Product direction
A clearer handoff. A human decision.
StyleOS
Turn fragmented front-desk inquiries into a clear path from customer intent to staff review.
Read StyleOS case study03 / Independent concept · Creative direction
Ideas into impact
One message, one visual system: a campaign study spanning website, identity, promotional layouts and a spatial concept.
Read Ideas into impact case study
Brand World · Website
Sandra Mara Castro
A personal brand presence built around presence, warmth and clarity.
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Digital Product · Editorial Design
My Living Diary
A living, personal storytelling platform — writing, memory and design as one.
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Identity · Website · Systems
RCC Cleaning
A service business given a confident, modern face and a simple way to be booked.
Visit siteArchitecture · Visual Direction
Aurora House
Architectural Concept & Design Presentation
A full design-development presentation for a private residence concept in San José, California — concept direction, visualisation and project coordination. Press play for the complete presentation with sound.
Automotive Concepts
Vehicles imagined as cinematic brand worlds.
Independent concept vehicles by Geuzane Castro — combining automotive styling, identity, AI visualization and complete presentation direction.
Classic Pickup · Volkswagen 2.0 TDI Concept
Pharmer John
A personalized gray, Ford Ranger-style pickup concept combining classic proportions, Pharmer branding and a proposed Volkswagen 2.0-liter four-cylinder turbo-diesel powertrain. Concept direction, exterior and interior visualization, and cinematic presentation by Geuzane Castro.
Concept development, visual design, branding, AI visualization and presentation by Geuzane Castro.
Independent automotive design concept. Specifications shown in the artwork are proposed creative details, not validated engineering or production specifications.
Open board full size Electric Grand Tourer · Automotive Design Concept
1000D X Heritage EV
8 min 20 sec · Full concept presentation
An independent electric grand-tourer concept by Geuzane Castro, exploring heritage-inspired exterior styling, a warm luxury interior, proposed vehicle systems and an AI concierge experience. Presented through original artwork, design studies and a complete cinematic project presentation.
Concept development, visual design, branding, AI visualization and presentation by Geuzane Castro.
Independent automotive design concept. Specifications shown in the artwork are proposed creative details, not validated engineering or production specifications.
Cinematic AI · Franchise concept · 3:03
Man Cave Salon — Franchise Concept
A cinematic presentation of Geuzane Castro’s Man Cave Salon franchise concept, bringing together brand identity, interior design and an AI concierge vision.